What a creative review should check
- Whether the product, brand, and offer are immediately identifiable.
- Whether the headline and call to action describe a specific next step.
- Whether the image remains readable on a small mobile placement.
- Whether the creative and landing-page message are consistent.
- Whether technical dimensions and file weight fit the selected channel.
The role of AI
With explicit consent, v0.2 sends the selected image and supplied copy to Cloudflare Workers AI. Moondream 3.1 extracts bounded visible evidence, then Qwen3 combines that evidence with the supplied copy and returns a validated rubric. The review covers brand recognition, visual hierarchy, message clarity, CTA specificity, mobile readability, and image/copy consistency. Every dimension includes evidence, confidence, and an improvement when one is justified.
Why the beta avoids CTR predictions
Campaign performance depends on audience, placement, bid, brand familiarity, timing, competition, and landing-page behavior. A model that only sees an image cannot reliably produce an absolute CTR or conversion estimate. Later versions may rank variants or calibrate results against performance data that a customer explicitly connects.
The initial score communicates launch risk and review priority, not expected financial return.
Creative privacy
Image metadata and preview rendering happen locally first. The consent control is off by default. Without consent, the image and copy remain in the browser and no AI request is made. When consent is enabled, the material is processed for the current request and Adblock.io does not save the creative or report in a database or object store.