Guides
Ad delivery guides
Practical, evidence-led guides for checking ad delivery, tracking, creative readiness, and blocker compatibility.
Why ads get blocked
Understand network rules, cosmetic hiding, privacy controls, and delivery failures before changing a campaign.
7 min readHow to test an ad against EasyList
A practical method for interpreting pinned EasyList network-rule matches without overstating what static analysis proves.
8 min readLanding-page tracking audit
Inventory measurement requests, isolate optional tracking, and test whether the page still works under privacy controls.
8 min readAd-blocking preflight checklist
A practical checklist for reviewing delivery URLs, tracking, redirects, and landing pages before campaign launch.
6 min read